Russ has 10 years as the CEO of WellnessNOW and extensive contacts in the wellness industry. His on air partnership with Rich began when they met at Super Bowl LVI, in 2022. Russ coached Rich (425 lbs) during his loss of 145 lbs. In the process, they became friends and launched their media partnership. WellnessJocks will cover the intersection of athletics, wellness, and medical. With the passing of Richard in November 2024, Russ has continued our mission. During Super LIX Week, in New Orleans, the Wellness Jocks will appear in countless media interviews and as host of the WellnessNOW Pavillion in the 38th Annual Leigh Steinberg Party.

The Wellness Jocks

Our Legacy

Our Legacy is forever linked to my brother, Richard Walker, the ORIGINAL Wellness Jock. I met Richard in the green room of Super Bowl LVI in Los Angeles. Together, we began a journey as friends and partners. Richard brought his background in radio and social media and I brought my experience in wellness. Richard passed away recently but he will always be loved and remembered.

The Wellness Jocks show airs weekly

AIRING

11am Pacific Saturday
& 6am Tuesdays

Streaming 24/7 on

super bowl vip events

Reserve your EXCLUSIVE OPPORTUNITY now!

Media Row at Super Bowl LIX

The WellnessNOW’s Press Team will manage a full day of media activities, including interviews featuring your representative and a Wellness Jock. They’ll engage with media outlets over 4 hours, promoting your BRAND. Your interviews will be distributed across all media platforms for one year, extending your BRAND’S exposure.

The Wellness Jocks will serve as your Brand Ambassador

During you media row day, our Wellness Jocks will be your Brand Ambassador. Your representative and Ambassador will be interviewed at the Wellness Jocks booth. The recording can be used in multiple ways: On our NBC station, our Podcast Network, your social media and website. Additionally, they will participate in 4 hours of interviews.

Super Bowl Media Row

Super Bowl Media Row, also known as Radio Row, is the hub where media outlets from around the country (and often internationally) gather to cover the Super Bowl during the week leading up to the game. It’s a bustling space for interviews, discussions, and live broadcasts, with a wide range of media outlets participating. Here’s an overview of the types of media outlets you’ll typically find on Super Bowl Media Row:

National Sports Networks
Local and Regional Sports Stations
Podcasts and Digital Media
Podcasts and Digital Media
TV Shows and Networks
Brand Ambassadors

Ottis Anderson

SUPER BOWL XXV MVP

Ottis Anderson was selected in the first round (8th overall) of the 1979 NFL Draft by the St. Louis Cardinals. He ran 1,605 yards in his rookie year, which earned him the NFL Offensive Rookie of the Year award and Pro Bowl honors.

Cardinals Record-Breaker: Anderson became a workhorse for the Cardinals, amassing multiple 1,000-yard seasons and solidifying his reputation as one of the league’s top running backs. In 1986 Anderson moved to the NY Giants. Anderson played on two Super Bowl Championship Teams Super Bowl XXI and Super Bowl XXV. when he was named the MVP also in 1989 Anderson was named NFL Comeback Player of the Year award. Anderson was selected to the Pro Bowl twice (1979, 1980) during his career with the Cardinals.This year Anderson has been named as a Finalists for the NGFL Hall of Fame which he richly deserves.

Bart Oates

3-Time Super Bowl Champ

Oates is a three-time Super Bowl champion, having won
two titles with the Giants and one with the 49ers.
Pro Bowl Selections: He was selected to the Pro Bowl five times (1987, 1990, 1991, 1993, and 1994).

NFL Ironman: Oates is remembered for his toughness, having played 172 games in his NFL career and missing only one game, earning him a reputation as an ironman of the league.

Your super bowl lix package includes

Media Row at Super Bowl LIX

The WellnessNOW Press Team will coordinate and
host a full day of media activities. Our responsibilities include a dedicated team member that will presetting interviews and arranging additional interviews on the day of the event as opportunities arise. A ProLegend Team Member will commit to 4 hours of media appearances during the day to participating in your interviews coordinated by the Press Team.

Their presence includes engaging with various media outlets, answering questions, and promoting the relevant content or cause. Our ProLegend agrees to release their name, likeness, and image for use in promotional materials, media content, and advertising for 1 year from the date of the event. This usage authorization enables your team to leverage the ProLegend’s image across media platforms, providing continued value and exposure beyond the day of the appearance. The package allows for a dynamic day of exposure and a sustained impact
in the following year.

Wellness Jocks Appearance at Media Row
and year-round online and on air

During you media row day your company and Ambassador will be interviewed by the Wellness Jocks at our booth. The recording can be used in multiple ways: On our NBC station, our Podcast Network, your social media and website.

CLIENT LIST