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Media Row at Super Bowl LIX
The WellnessNOW’s Press Team will manage a full day of media activities, including interviews featuring your representative and a Wellness Jock. They’ll engage with media outlets over 4 hours, promoting your BRAND. Your interviews will be distributed across all media platforms for one year, extending your BRAND’S exposure.
The Wellness Jocks will serve as your Brand Ambassador
Leigh Steinberg Super Bowl Party Booth
The 2025 Leigh Steinberg Super Bowl event will be held at the New Orleans Jazz Museum, a historic venue celebrating jazz’s legacy. With 4,000-5,000 attendees annually, your company will have a 5×5 booth with a 4×2 table and space for a pop-up banner to showcase your product. Our Pro Legends will be your hosts for the event.
Super Bowl Media Row
Super Bowl Media Row, also known as Radio Row, is the hub where media outlets from around the country (and often internationally) gather to cover the Super Bowl during the week leading up to the game. It’s a bustling space for interviews, discussions, and live broadcasts, with a wide range of media outlets participating. Here’s an overview of the types of media outlets you’ll typically find on Super Bowl Media Row:
Ottis Anderson
SUPER BOWL XXV MVP
Cardinals Record-Breaker: Anderson became a workhorse for the Cardinals, amassing multiple 1,000-yard seasons and solidifying his reputation as one of the league’s top running backs. In 1986 Anderson moved to the NY Giants. Anderson played on two Super Bowl Championship Teams Super Bowl XXI and Super Bowl XXV. when he was named the MVP also in 1989 Anderson was named NFL Comeback Player of the Year award. Anderson was selected to the Pro Bowl twice (1979, 1980) during his career with the Cardinals.This year Anderson has been named as a Finalists for the NGFL Hall of Fame which he richly deserves.
Bart Oates
3-Time Super Bowl Champ
Oates is a three-time Super Bowl champion, having won
two titles with the Giants and one with the 49ers.
Pro Bowl Selections: He was selected to the Pro Bowl five times (1987, 1990, 1991, 1993, and 1994).
NFL Ironman: Oates is remembered for his toughness, having played 172 games in his NFL career and missing only one game, earning him a reputation as an ironman of the league.
Willie Roaf
HALL OF FAME 11X PRO BOWL
Roaf played with the New Orleans Saints (1993–2001), In just his second season (1994), Roaf was named to the Pro Bowl, beginning a streak of Pro Bowl selections that would define his career. Roaf was selected to 11 Pro Bowl over his career.
Pro Football Hall of Fame in 2012 in recognition of his outstanding career and influence on the game. Having 11 Pro Bowl Selections Roaf ranks among the most decorated offensive linemen in NFL history. All-Pro Honors: Roaf was named an All-Pro nine times (seven times with the Saints and twice with the Chiefs). NFL 1990s and 2000s All-Decade Teams: He was selected to both the NFL 1990s All-Decade Team and the 2000s All-Decade Team, underscoring his excellence across two decades.
Your super bowl lix package includes
Media Row at Super Bowl LIX
host a full day of media activities. Our responsibilities include a dedicated team member that will presetting interviews and arranging additional interviews on the day of the event as opportunities arise. A ProLegend Team Member will commit to 4 hours of media appearances during the day to participating in your interviews coordinated by the Press Team.
Their presence includes engaging with various media outlets, answering questions, and promoting the relevant content or cause. Our ProLegend agrees to release their name, likeness, and image for use in promotional materials, media content, and advertising for 1 year from the date of the event. This usage authorization enables your team to leverage the ProLegend’s image across media platforms, providing continued value and exposure beyond the day of the appearance. The package allows for a dynamic day of exposure and a sustained impact
in the following year.
Leigh Steinberg Super Bowl Party Booth
The Party venue is in the historic Old U.S. Mint Building, the museum celebrates not only the history but the legacy, musical stories, and modern incarnations of Jazz. Annually between 4-5000 attendees enjoy the event see video. Your company will have a 5 x 5 booth with a
4 x 2” table where you can present your product with your pop up banner behind.
Wellness Jocks Appearance at Media Row
and year-round online and on air
COST: $20,000
Additional options: Added Ambassador Appearances $5000, Larger Booth TBD,
Added Media Row Days $5000.
The Host – Russ Allen
Russ has 10 years as the CEO of WellnessNOW and extensive contacts in the wellness industry. His on air partnership with Rich began when they met at Super Bowl LVI, in 2022. Russ coached Rich (425 lbs) during his loss of 145 lbs. In the process, they became friends and launched their media partnership. WellnessJocks will cover the intersection of athletics, wellness, and medical. With the passing of Richard in November 2024, Russ has continued our mission. During Super LIX Week, in New Orleans, the Wellness Jocks will appear in countless media interviews and as host of the WellnessNOW Pavillion in the 38th Annual Leigh Steinberg Party.
The Jocks
Our Legacy
Our Legacy is forever linked to my brother, Richard Walker, the ORIGINAL Wellness Jock. I met Richard in the green room of Super Bowl LVI in Los Angeles. Together, we began a journey as friends and partners. Richard brought his background in radio and social media and I brought my experience in wellness. Richard passed away recently but he will always be loved and remembered.
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11am Pacific Saturday
& 6am Tuesdays
Streaming 24/7 on
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